Our goal is to help reduce meat consumption 15% in order to improve personal health and the health of our planet. We’re a non-profit initiative, in association with the Johns Hopkins Bloomberg School of Public Health.What a great initiative! Eating a vegetarian meal once a week would really help out the planet and improve your health. This is an American initiative, but what a great thing to try. Even some restaurants have started to implement Meatless Monday’s.
I think this is a superb idea for people and families who aren’t willing to totally give up meat in their diet. Have fun with it and try some new recipes! They have suggestions and tips on the website:http://www.meatlessmonday.com/
"Even one meatless day a week- a meatless Monday, which is what we do in my household, if everybody in America did that, that would be the equivalent of taking 20 million mid-size sedans off the road.”
Michael Pollan on Oprah’s Earth Day special 
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